When you first decide to become a “mompreneur” and start a home-based business, you’re always going to be excited. Whether it’s something that you’ve spent years thinking about or you’ve just decided that you want to do, knowing that you can be your own boss and be in charge of your own income while leading your mom life is really something special. However, you do have to acknowledge that it’s not always going to be a walk in the park. Running your own business is tough, no matter how small it is. When you’re an employee, you get used to doing just one set job, or a handful at most. However, when you’re the boss and the only employee, you have to do it all. And by that, we’re talking customer service, sales, finance, administration, as well as get your work done. But that’s not all, because you’re also responsible for your own marketing too.
If you’ve not had much experience with promotions and marketing before, you might not know where you should really start with selling your business. You may even be quite shy about it. But no matter what your business idea may be or where you want to take it, you really do have to get on board with a few marketing techniques. But the good news is, even when it feels quite strange now, it won’t always be that way. In fact, you’ll probably find that marketing your business is actually a lot of fun, easy to fit in around mom life, and you’ll even come to enjoy it. However, you may still need a little helping hand with how to get started. So let’s take a look at 15 ideas that you could use to promote your home-based business.
Build A Website
First of all, we’re going to start out with something quite basic. But if you are new to the world of business, then you may need a pointer of where to begin. And that’s always going to be to build a website. Even if you have a local offline business, it’s often handy to have an online presence. Not only can you reach more people this way and potentially make sales online if you choose, but you can also share your information with local people that are searching online.
Share Products On Social Media
Next, you’re going to want to make sure that you set yourself up with some social media profiles. This is often something that you’ll automatically want to do – especially if you’re a regular user of social media yourself. However, rather than just post aimlessly on social media, it’s going to help you to have a bit of strategy and make sure that you’re promoting your products or services through each channel.
Create Social Media Campaigns
As a step on from that, you should then start to come up with your own little ‘campaigns’ for your social platforms. Because you are a business after all, so you should feel completely free to come up with promotional series’ that focus on selling certain products or services, driving traffic, or increasing your following.
Launch A Blog
You may also find that adding a blog to your website is going to be a really useful idea too. Not only is this going to help you with SEO (which we’ll talk about later), but it will give you some cool content to share. It can be hard to come up with things to put on your social media channels, but when you have a range of blog posts, you’ve always got fresh (and older) content to share with your followers.
Create A Promotional Video
Now, you may not be much of a YouTuber (just yet), nor might you want to be, but it’s hard to deny that video is powerful. You probably love to see different videos online and on social media yourself. So think about creating a video by working with a professional company, such as Lifetime Media Studio, to promote your business. Even just one promotional video on your website could get your business message across strongly to your customers.
Start A Podcast
Audio is becoming more and more popular, so you could also start your own podcast. And don’t be tricked into thinking that this has to be something that only professionals can do. Because you can set up a podcast from the comfort of your own home. This can also give you further content to put out there and reach a new audience with.
Trial Some Ads
Online advertising can also be really effective for you. No matter how small your budget might be, you can still put ads out there on platforms like Facebook and Instagram so that you can reach a wider audience. So give them a try and see how well you can increase your results.
When you have a website and a blog, it’s going to be important for you to learn the SEO basics. If you want your website to show up in Google search results, then these search engine optimization (SEO) principles are going to help you to do that. And the basics are super easy to work with too.
Test Out Paid Search
To amp that up a little bit, you may also want to think about trialling some paid search options. You can find out a little more about this on Search Engine Watch, but you’re essentially advertising in the search results. This can often be a good way to scoop up some extra clicks and traffic that will help you to generate more business.
Create An Affiliate Campaign
If you know anything about affiliates, then you’ll know that this is a way for publishers (like bloggers) to make some money by referring sales. However, as a business, you could be the advertiser. By creating your own affiliate campaign, you’ll pay a prearrange of sales that any of your affiliates generate. This is a great way to make sure that you increase your sales and not just traffic.
SHARE THIS STORY